Date: Tuesday, September 23, 2025
Location: Alder & Iron Restaurant at Railside, Byron Center, MI
Time: Registration at 6:00 PM | Dinner & Presentation at 6:30 PM

Topic: The Marketing Playbook for Independent Practices

Marketing a veterinary practice shouldn’t mean compromising your values or trying to out-shout the big-box clinics. In this uplifting and pragmatic session, Rob Hughes shares a relationship-first marketing playbook designed for independently owned practices. You’ll walk away with strategies to define your niche, share your story authentically, and develop a sustainable growth plan—without burning out.

About Our Speaker:
Rob Hughes, MBA, IMC, is the CEO of Hughes Integrated and a StoryBrand Certified Guide. With a background in sales leadership and business coaching, Rob helps independent businesses—including veterinary practices—clarify their message, attract the right clients, and grow sustainably without sacrificing their values. He is passionate about giving practice owners practical tools to connect authentically with their communities and strengthen their independence in an increasingly competitive marketplace.